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Datia
Category management and shelf analytics for retail chains in Latin America
Tier 1 — No AI ProcessingLight ConfigUsage-based
About
Datia processes POS data, promotional calendars, and competitive pricing feeds to deliver actionable category insights for retail buyers and trade marketing teams. Replaces manual Excel-heavy workflows with automated weekly category reviews.
Key Features
POS data ingestion from major retail ERPs
Automated weekly category review decks
Promo ROI calculator and lift modelling
Price elasticity analysis by SKU
Supplier data-sharing portal
Automated weekly category review decks
Promo ROI calculator and lift modelling
Price elasticity analysis by SKU
Supplier data-sharing portal
Proof Point
Deployed at 2 Chilean supermarket chains covering 320 stores. Buyers reduced category review preparation from 2 days to 3 hours per cycle.